Stop press

PUBLIC SECTOR: UK Online for Business, a DTI-led partnership between government and industry, is this week targeting small businesses with a campaign to encourage online payment. According to the partnership, more than £1bn a month is spent online by UK consumers, but many smaller companies are missing out because they do not yet have the option to allow customers to pay electronically.

CONSUMER: The Daily Telegraph has appointed The Braben Company to handle its two Adventure Travel and Sport shows, taking place in Manchester and London in November and January respectively. Braben has been handed a brief to drive ticket sales and coverage in other national titles.

LEGAL: Liverpool and Manchester-based law firm Exchange Chambers has appointed Baxter Hulme PR & Marketing to raise its profile among the legal community. The company has 72 barristers and specialises in personal injury, commercial, crime and family work.

CONSUMER: Italian sports car maker Pagani Automobili has hired Brodeur Worldwide to advise on PR for the launch of its Pagani Zonda model. The firm makes just 20 of the £300,000 cars a year. It is hoped the campaign will help boost the firm’s profile among sports car enthusiasts.

TECH: WF Electrical, part of the distribution services giant Hagemeyer, has switched its tech PR from Brahm to Houston Associates. A trade media relations campaign is to start next month. Agency MD John Houston leads the account.

CONSUMER: Haygarth has been appointed to advise on the launch of Italy’s Giovanni Ranna pasta range in the UK. As well as organising a campaign involving tasting sessions and in-store leafleting, the agency is inviting food journalists on a trip to the firm’s Verona HQ.

PRIZE WINNERS: The winners of the IPR/DTI’s online survey into best practice in the UK PR industry include One Small Step director Peter Quigley, who won a lap-top computer. Chelmsford Borough Council head of corporate policy and comms Pat Gaudin won a case of champagne. There were 650 usable forms returned.

publishing break: Next week PRWeek takes a summer publishing break. There will be no issue on 29 August. The next edition is out on 5 September.

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