Benetton names team for its first press office in UK

The Benetton Group has announced the appointment of a three-strong PR team, following its decision to set up its first UK in-house press office in London at the beginning of last month.

The office is managed by Marta Rebelo as head of press, supported by PROs Aimee Stammers and Elisabetta Mistri.

Both Rebelo and Mistri join from Benetton’s HQ press office in Italy.

Aimee Stammers joined from designer fashion house Moschino’s UK press office.

The company ended its eight-year relationship with retained agency Modus as part of an ongoing, group-wide PR agency rethink, under which many agencies have been replaced with the gradual building of in-house PR teams (PRWeek, 3 July).

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