Leslie went against PR advice in Daily Express deal

LONDON - TV presenter John Leslie rejected advice from his PR man James Herring over his exclusive £550,000 deal with the Express Newspapers, it has been revealed.

Speaking exclusively to PRWeek, Herring said he urged his client to do a non-exclusive interview with the Press Association and then take a two-month 'cooling off period' holiday.

But faced with debts of at least £500,000 plus mounting legal costs, Leslie rejected the advice and accepted the exclusive deal with Express Newspapers.

Herring said, however, that he sympathised with Leslie's decision to accept the newspaper's offer: 'In cases like this you are dealing with human beings. We are talking about people and their whole lives.'

Herring also confirmed that Leslie had completed a series of video diaries that could form part of a lucrative TV documentary package being touted to broadcasters, understood to include Channel 4.

Herring said: 'If he does do that we would want it to happen very quickly. What we need now is a cooling off period. We are going to make sure he goes on holiday.'

Leslie's legal team is currently trawling through a dossier of potential individuals and media figures who have recently savaged Leslie. Legal action is being considered.

Herring, who describes his firm Taylor Herring Communications's contract with Leslie's manager John Noel as a 'media management job', will also draw up a PR strategy for Leslie following any decision by his lawyers.

A second, unnamed, tabloid is understood to be interested in an editorial deal when Leslie's contract with Express Newspapers runs out later

this week.

The former This Morning star's representatives have reportedly been in talks with Sky over a presenting role, although a Sky spokesman ruled this out.

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