DIARY: C&W team triumphs in five-a-side friendly match

PRWeek was delighted to accept Cohn & Wolfe's challenge of a five-a-side football match last week.

We would relish detailing the game's finer moments (of which there were many), and the result (9-8 to them, but then they probably cheated), but these paled in comparison to antics of the C&W team.

As the sides gathered, a dispute arose over which of the Astroturf surface's multi-coloured touchlines should mark out the playing area.

'What about the white lines?' chirped one C&W player after much consideration.

Immediately his suggestion was ruled out of court by his team-mates, concerned that PRWeek's clean-living team should think their minds were on less savoury recreational activities.

Further to this, C&W's blatant attempts to raise awareness among the PRWeek contingent of sports-drink POWERade, an agency client, took the biscuit.

As well as trying to force the sticky green goo down our necks at regular intervals, they even tried to gain some crucial celebrity endorsement by thrusting bottles of the stuff into shot during PRWeek's team-photo.

Shameful.

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