DIARY: Southern client 'bias' triggers NP name rethink

Evidence has emerged of some shocking anti-northern bias among prospective southern clients.

NP managing director Nick Brown, who last year rebranded his agency from Northern Profile in a bid to overcome southerners' prejudices, says: 'Back in about 1997, when we started winning national business, most London clients called us NP - they didn't want to admit to CEOs they had hired an agency from north of Watford.'

In a recent pitch, Brown, who stresses the agency is proud of its northern roots, was asked by a potential London client whether NP stood for 'National Profile'.

Brown conceded it wasn't before registering the name for future use.

Does another rebrand beckon?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.