Electrolux ditches top PR post as Wells leaves firm

Household electrical appliances company Electrolux has axed its role of vice-president of PR as the postholder Tom Wells departs.

Wells is leaving the firm’s most senior PR post to set up his own consultancy, called Gyroscope, but will continue to work for Electrolux in a freelance capacity.

His role has now been split with Ulrich Gartner, V-P of Electrolux’s Home Products Europe division overseeing PR for white goods across the continent, including the UK.

Non-Europe white goods promotion will be handled by the division’s V-P of communications Andres Edholm.

Also V-P of media relations Jacob Broberg will oversee corporate communications for Electrolux as a whole.

Wells joined the vacuum cleaner maker as head of corporate communications for Western Europe in 1999, after five years with Consolidated Communications.

During his tenure as vice president of global PR Electrolux developed and is now trying to patent a PR training device that the company claimed could give staff basic PR training in just one hour.

Wells’s says that his consultancy will specialise in advising companies on, among other things, the procurement of PR services.

Prior to his departure Electrolux has already created a strategic PR HQ in Brussels as part of a comms review led by the Gartner.

‘This is simply a further integration of our PR activities as part of a plan that has been in place for half a year,’ said Gartner.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.