Winterthur Life appoints FD to raise profile

Winterthur Life, the UK life and pensions arm of Credit Suisse, has appointed Financial Dynamics as its principal PR adviser in the UK. FD beat off four other PR firms to win the role of raising the profile of the firm among the financial services industry.

The company’s PR and communications consultant Paul Riddell said: ‘Credit Suisse already has a strong brand in the UK, and we needed to raise awareness of the Winterthur brand.’

Winterthur Life has given FD a brief to raise the profile of the company’s Professional Advisers division, which markets Winterthur’s products through IFAs.

It will also promote its Personal Pension Management (PPM) subsidiary, which administers Winterthur pensions and pensions managed by other providers.

The agency will advise Winterthur Life CEO Mike Kellard and the company’s PR and comms team, based in Basingstoke. This includes assisting in lobbying on pension reform.

FD partner Andrew Waterworth said the firm would raise Winterthur Life’s profile through the financial services trade press, to highlight the activities of the firm.

PPM is understood to be keen to push its involvement in the administration of Self Invested Personal Pensions. ‘Winterthur has traditionally been seen as a pension adviser. But they have a growing experience in other areas like multi-manager offerings,’ said Waterworth.

Last year Credit Suisse, which has invested heavily in Winterthur and its investment management arm Credit Suisse First Boston, announced some of the highest losses ever posted by a European bank.

But a turnaround was confirmed this week when Credit Suisse reported that net profit for the three months to the end of June had doubled from the first quarter.

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