Ex-Firefly duo are back with launch of Credo venture

Former Firefly Communications deputy MD David Hargreaves has resurfaced with the launch this week of London-based PR venture Credo.

Hargreaves and joint Credo founder Nick Rappolt, a former Firefly account director, are targeting clients in the IT, media, telecoms and professional services sectors.

Hargreaves has been on eight months’ gardening leave since a failed boardroom coup led four of Firefly’s six directors to quit, with founder and MD Claire Walker taking back full control of the firm (PRWeek, 9 September 2001).

Credo claims to have clients in two of its main areas of specialisation, but declined to give any further details.

The agency has also struck a tie-up deal with evaluation firm Report International, and claims to have shunned the retainer method of payment, instead working on ‘exposure’ charging for short and long-term projects

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