Clifford acts for suspended councillor

Max Clifford Associates this week launched the first stage of a PR campaign to restore the battered reputation of suspended London Borough of Waltham Forest council leader Tony Buckley.

The Labour Party stripped Buckley of the leadership last week, claiming he had failed to turn the council around following its ‘poor’ result in last year’s Comprehensive Performance Assessment, the local government league table.

An MCA spokesperson said that an interview with Buckley due to appear in the Walthamstow Guardian this week would be the first stage in a PR fightback for Buckley, who drafted in MCA on a pro bono basis a fortnight ago.

Other targeting of the local press will follow.

A national spokesman confirmed that the Labour party had placed Buckley under ‘administrative suspension’, adding it would be ‘inappropriate to comment on the investigation’s outcome’.

Last week the council elected Councillor Clyde Loakes as leader at an extraordinary general meeting.

MCA founder Max Clifford would only say: ‘We are offering unpaid advice and guidance, the way we do to dozens of people each year.’

A council spokesman said the council was ‘working with’ the Improvement and Development Agency to ‘strengthen the improvements recognised by the CPA. Many of these have already been implemented, or will be by the end of the calendar year.’

A council spokesman described Buckley’s suspension as ‘unfortunate’, saying there was an ‘enormous job’ to be done in the borough.

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