B2B: 2thefore is handling a three-month B2B campaign to promote BusinessPhone, a mobile phone service for businesses. 2thefore director Glen Goldsmith reports to Steve Alderson, MD of Cognito, the company behind the service.
CONSUMER: dmg world media has hired Wild Card to work alongside its in-house team to promote the 2003 Daily Mail Ski & Snowboard Show. The agency’s account team, led by MD Kate Wild, will handle media relations for the event at Olympia, London, from 24 October to 2 November.
REBRAND: Healthcare agency Jo Spink Public Relations this week rebranded as Spink Consumer Relations. Agency founder Jo Spink said it had found ‘very negative connotations with the PR tag’ within the healthcare industry.
FINANCIAL: MFS International, the UK subsidiary of Boston-based MFS Investment Management, has hired Quill Communications to support the retail side of the business. It continues to retain GR Communications on the institutional side.
INTERNATIONAL: Surrey-based PR firm Prowse
& Co last week launched a division specialising in international economic regeneration clients. Agency MD Peter Prowse said he wants to recruit a head for Prowse International, which this month started work for French economic development agency Audélor.
CONSUMER: Service station firm Jet has reappointed Citigate Communications on a three-year contract to handle its consumer PR work, following a competitive pitch. The agency will handle PR, plus sponsorship, community relations and online work.
FINANCIAL SERVICES: mj2 is to promote a London event for the Swiss Bankers Association on 6 and 7 November. Swiss Plus will promote the Swiss financial services industry. mj2 founding directors Christopher Joll and Tim McCall will run the account.
CONSUMER: Voicebox Public Relations has been appointed to promote Australian brand JILA Mints in the UK. The agency reports to UK business director Trevor Winstanley.