Pegasystems has Europe in sight as it appoints Pirate

US-based business management software firm Pegasystems has hired Pirate Communications for a six-month pan-European PR push.

The hire follows a three-way, three-stage pitch that began six months ago, and will see Pirate handling media relations and events for the Nasdaq-listed firm, generating case studies and bylined articles.

Pirate will handle work in the UK, Germany, France and Spain, working closely with Pega’s HQ in Massachusetts.

Pega’s UK PR was formerly handled by Write Image, which ceased to work for the company last December after a five-year relationship.

Pirate MD David Pincott and account director Ged Carroll report to Pega European marketing director Jeremy Payne.

The current business focus of Pega, which employs 56 staff in the UK, is on winning more work in the financial sector.

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