Salford to launch PR push to shed image of poverty

Salford City Council is planning a major campaign aimed at shedding its image of an area of massive social deprivation.

According to the council’s communications and PR manager Ian Andrew, the campaign includes the launch of a newly created visual identity, which concentrates on regeneration efforts in the area, rather than its poverty and social problems.

The council’s own research into public perception found that people mostly associated Salford with social deprivation and high crime rates.

A focus of the campaign will be on the transformation in recent years of the Salford Quays, including The Lowry complex.

Andrew confirmed that council members are now hammering out details of the PR push and creation of the new visual identity, which is set for a possible launch in the autumn.

Also involved in the campaign is regeneration body Salford Partnership, whose members include Greater Manchester Police, as well as the council.

‘This will form the blueprint for all our comms work,’ Andrew said, adding that aspects being considered also include working more closely with nearby Manchester City Council in promotion efforts.

Andew stressed it was important that Salford’s relationship with Manchester was seen as more positive than in the past and based on finding ways to promote the area as a whole. He said: ‘Being next to the regional capital is a positive thing.’

It is understood that Salford has looked closely at the partnership between Newcastle and Gateshead councils for inspiration.

The development of this latest PR push comes as the council seeks to recruit its first head of marketing and communication.

The creation of the post follows a critical Audit Commission comprehensive performance assessment report late last year. This called for improvements in the way the council consults with residents and deals with partners.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.