Panasonic hunts support for UK and Europe PR brief

Electronics firm Panasonic is pitching for PR support across the UK and Europe surrounding a major mobile phone initiative.

Four agencies are fighting to secure the project brief, believed to involve PR work for a number of upcoming Panasonic mobile phone launches and events - the details of which are being kept tightly under wraps.

Panasonic, which is owned by Matsushita Electric Europe, is understood to be in the final stages of the pitch, having whittled a longlist down to the current list of four.

The pitch is being led by Matsushita Europe assistant general manager Brendon Gore, who has responsibility for pan-European comms.

Gore declined to comment on the nature of the brief, but it will almost certainly involve consumer and tech PR.

‘We have been in the global mobile phone market for some time,’ said Gore.

‘We’re the second biggest manufacturer in Japan, but we don’t have a huge market share worldwide, which is something we’re working on.’

Gore refused to give details of when the pitch is due to finish, except to say the process started ‘a while ago’.

Panasonic entered the mobile phone market over a decade ago, recently launching its latest picture-taking model, the GD87.

The group rarely uses agency support, calling on external consultants for project work only in the UK.

Panasonic hired Red Rooster Beauty and Consumer PR last year to handle a consumer and trade comms brief for its batteries division, but Gore said the firm does not have a roster of agencies in place.

The group hired former MacLaurin senior PR manager Andrea Dooa as UK PR manager earlier this year, to replace Mahafrid Jamooji, who is on maternity leave.

Dooa was appointed for a year to head Panasonic’s UK press team of four.

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