Entertainment PROs hold an enviable amount of power compared to colleagues in other sectors, with their ability to demand (and get) copy approval and the powerful threat of withholding favours from an increasingly celebrity-focused media.
However, these powerful members of the PR industry are of mixed opinion as to whether their hand has been strengthened further following the Douglas and Zeta-Jones case against Hello! for poaching pictures of their wedding.
For starters, there is a sense of ambiguity over the scale of the court victory itself. It may be pushing it to describe the complex verdict delivered by Mr Justice Lindsay as a simple defeat for Zeta-Jones, as the Evening Standard did, but there are mixed views.
One confusing element that gave rise to doubts over the scale of the Douglases' victory, was the fact that, while the judge found Hello! liable to pay damages, he dismissed nine other claims and refused to rule on the couple's claim that their privacy had been infringed. Yet, lawyers, including Keith Schilling - who has represented the Douglases in an unrelated case and is representing Naomi Campbell in her privacy claim against the Daily Mirror - stress this was because the couple's rights were protected under existing laws.
Schilling has little doubt that the verdict is 'bound to result in a further shift of power towards public figures,' and therefore their media advisers.
He says that the vast costs to be incurred by Hello! would make tabloids think twice before risking facing similar legal action. Meanwhile,the successful use of the law of breach of confidence in this case means it will no longer be possible for tabloids to regard this as a grey area.
Weber Shandwick head of strategic media Michael Prescott, who is retained by the Douglases, was reluctant to discuss the issue in detail as a hearing to decide damages is still pending, but he believes the case represented a decisive victory for his clients and a clear shift in the balance of power towards celebrities and their PR representatives.
He points out that media outlets tempted to try and circumvent publicists by obtaining sneak shots will now be forced back through the official, PRO-controlled channels.
Yet there are many other PROs who doubt the case will make much difference.
Borkowski PR founder Mark Borkowski has said the ruling was so vague that tabloid editors were likely to be delighted with it.
Outside Organisation chief executive Alan Edwards agrees, saying that he doubts the case will make much difference overall.
Managing director of media and entertainment specialist Taylor Herring James Herring, who represents celebrity clients including Richard Madeley and Judy Finnegan, welcomed the judgement but is holding off on declaring a full victory, as the scale of damages to be awarded is not yet known.
And he was at pains to point out that a court victory for celebrities over the press is not necessarily a victory in the wider context, as he thinks the British public probably don't have a great deal of sympathy for the claims to privacy of the likes of Zeta-Jones and Douglas.
Nonetheless, he doubts in this particular case that public feeling is strong enough to make a difference.
As for the Douglases' relationship with the media, Herring forecasts a frosty future, but one in which the couple should retain the upper hand.
He says: 'Their press appointments over the next few years will probably be causing their publicist a substantial headache.
'There probably won't be much one-to-one contact. Instead, they'll rely on delivering carefully sanitised soundbites and pictures.'
The Independent on Sunday arts and media correspondent James Morrison thinks celebrity PROs' march to power will continue, simply because editors cannot afford to ignore the glamour and selling power their clients bring to newspapers.
Morrison has witnessed PR control over showbiz coverage rise dramatically over the last five years, with publicists increasingly ready to deny access to those whose coverage has been unfavourable or who refuse to have questions vetted before interviews. But he says while journalists hate the process, they are forced to put up with it in order to compete.
He also advises that journalists' instinct to hit back at the Douglases will be tempered by caution at dealing with celebrities who have proved themselves to be extremely litigious.
Either way, PROs in many other fields are likely to sigh enviously at the formidable - and possible newly expanded - array of weapons available to their colleagues representing celebrity clients.