O2 set to pitch corp PR and review Midnight

Mobile services firm O2 is to stage a pitch to bring in corporate PR support for the first time.

O2 set to pitch corp PR and review Midnight
O2 set to pitch corp PR and review Midnight

The firm is also reviewing its trade, tech and online PR agency, Midnight Communications. Head of comms Glenn Manoff said the review had been triggered by his decision to 'beef up' O2's corporate PR.

Manoff, who took up his role earlier this year (PRWeek, 24 January), insisted he had a 'good working relationship' with Midnight, saying the review was 'simply good business practice'.

He added: 'Midnight are doing a good job, but the brief has widened - it's best practice to have informal conversations with those (agencies) in the market we believe are good.'

Manoff said a pitch was likely when he had 'nailed down our requirements', which he envisaged being in around a fortnight.

Either 'one or two' agencies will be hired across the corporate, B2B, tech and online remits, said Manoff, adding that he had already held 'informal discussions' with 'selected agencies' about the contract.

Midnight was hired seven months ago, alongside consumer PR agency JCPR, with the agencies sharing fees of almost £1m (PRWeek, 13 September 2002).

Manoff said JCPR's contract was not under review.

The news of the Midnight review coincides with O2's appointment of Nicola Green as consumer and brand PR manager.

Green - who starts in June - was formerly consumer campaigns manager at rival mobile firm Orange.

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