INTERNATIONAL BRIEF: Avedis Zildjian chooses Schwartz Communications

MASSACHUSSETS: Music giant Avedis Zildjian, the world's largest manufacturer of cymbals and drumsticks, has selected Schwartz Communications to implement PR programmes for its 380th anniversary and the 2003 American Drummer Achievement Awards ceremony. Both agency and client cited Schwartz's special-event experience as reasons for the hire.

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