ABI to launch a PR strategy on 'plain English' pensions

The Association of British Insurers (ABI) is leading a PR programme to raise consumer awareness of the launch of 'plain English' pension statements.

ABI bosses have launched the campaign, due to run until the end of next month, to publicise the introduction of the statements aimed at improving transparency in the pensions industry, which has been hit by a swathe of bad press over the last year.

The body will target consumers and financial journalists, who 'need to understand the benefits of the statements', said ABI head of media and political affairs Alan Leaman.

Leaman added the new pensions statements form part of the ABI's push to raise standards across the life and savings industry, sparked off by the launch of the body's quality kite mark in October 2001, which has so far been awarded to ten brands, including Prudential and Scottish Widows.

The PR push will be handled by City PR firm Financial Dynamics, which won a four-way pitch against agencies understood to have included Lansons Communications.

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