DIARY: Frank PR directors demonstrate how to stay ahead in the Celebdaq game

Celebrity investment game Celebdaq visited the offices of Frank PR on last Friday's show to see how the image-makers decide who's in and who's not. The agency's four directors responded to an appeal for Celebdaq addicts to reveal their strategies for the game - in which punters 'buy' shares in famous people, whose stock prices then rise or fall according to the press they receive.

All four are still in the black, despite using different methods to determine who to buy and who to unload. Joint MDs Andrew Bloch and Nadia Gabbie are storming ahead, according to chairman Graham Goodkind: 'But Nadia is winning - her strategy is based on gut instinct.'

In third place is Graham's other half, finance director Lisa Goodkind.

The former banker has 'all sorts of clever theories' about who to back - 'one person's exposure is another's lack of' seems to be the crux of it.

Graham has a secret ploy to top the movers' chart - he knows the winners of his client's competition, the Quality Street Celeb Mum of the Year competition.

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