INTERNATIONAL: Edelman picks up coveted Campaign of the Year prize

NEW YORK: Edelman and Tyco subsidiary CIT Group collected the coveted Campaign of the Year award in front of more than 1,000 attendees at PRWeek's fourth annual awards ceremony last Thursday.

CIT enlisted the help of Edelman to cope with being spun off from the tainted Tyco just one year after it was acquired.

Vanguard Communications was the inaugural winner of the overall Agency of the Year award. This is the first year that PRWeek has awarded an overall accolade from the winners of the Small, Midsize, and Large Agency of the Year categories.

The mid-size firm was up against Large PR Agency of the Year Burson-Marsteller and Boutique PR Agency of the Year David Grossman & Associates. Vanguard attributed its success to a commitment to government and social-advocacy clients.

WellPoint took home the award for Large Corporate Communications Team of the Year, while the honour for small in-house team went to OppenheimerFunds.

Ernst & Young's global PR director Lawrence Parnell won the PR Professional of the Year honours, Marty Hatfield of Lord, Sullivan & Yoder won Young PR Professional of the Year and Daren Kwok of the University of Southern California won the PR Student of the Year title.

The event was hosted by comedian Greg Giraldo. Sharon Gamsin, VP of global comms for MasterCard, was chairperson of the judges.

- In a separate development, Edelman China MD Mark Lamb has left the firm after less than five months, amid reports of a culture clash at the consultancy's Beijing operations.

Asia-Pacific president Alan VanderMolen confirmed that Lamb - formerly Ogilvy PR's Taiwan head - has left, putting the departure down to a cultural mismatch: 'I think Mark is a very talented guy but the (Edelman) culture didn't suit him,' he said. 'Sometimes you get these things wrong.'

VanderMolen has hired former Burson-Marsteller associate Martin Alintuck to take the Lamb role, starting in June.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.