INTERNATIONAL: A Comunicar set to run Diageo PR across Portugal

LISBON: UK spirits giant Diageo - which owns brands including Smirnoff Ice, Guinness, Baileys and Jose Cuervo - has chosen Portuguese agency A Comunicar to handle PR across Portugal.

A Comunicar won the account in a pitch against a number of Portuguese and multinational agencies, including four-year incumbent GCI and the Young Network.

The agency reports to Diageo Portugal head of external relations Pedro Falcao.

Agency partner Bartolome Duarte at Lisbon-based A Comunicar will lead the account handling corporate PR and press support for Diageo as part of the one-year brief.

Falcao said Diageo's retained ad agencies in Portugal will continue to oversee communications and advertising work for three of the firm's brands: J&B, Baileys and Smirnoff.

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