Kelly Walsh has been promoted to director and head of the consumer group, in place of Janice Williams, who has moved to a newly created role as director and head of planning.
Walsh said that MS&L would be targeting fresh consumer PR business in three areas: consumer tech ('firms seeking to exploit the home as an entertainment centre'); wellbeing (such as 'nutraceuticals' and 'cosmoceuticals') and companies producing goods and services for mothers with young children.
Walsh, who joined MS&L in the role of consumer director six months ago from a board director role at MacLaurin, said: 'Last year we had a solid year but not spectacular. In 2003 we are looking at double-digit growth with a healthy proportion of new business'.
She will head MS&L's work across clients such as online bank Cahoot, Loyalty Management UK (branded Nectar), Procter & Gamble (Pantene) and the online dating service match.com.
Zumberge has been based in the London office for four years, as a member of the agency's four-strong UK management team, working as global account director on MS&L's Philips business.
Prior to London, Zumberge spent five years working for MS&L in the US, both in New York and Los Angeles.
Williams, who had run the consumer team since January 2002, compared her new position with the role held by ad agencies' planners, saying that she wanted to 'make full use of the planning resources across the Publicis Group'.
Walters joined MS&L at the turn of the year, filling a void which was created when Ann Moravick returned to MS&L's New York headquarters.