IPR and DTI reveal judging criteria for best practice in PR

The Institute of Public Relations and the Department of Trade and Industry this week revealed how their joint initiative to boost British business will judge best practice in the PR industry.

Twenty-six of 40 invited individuals from across the public and private PR sectors met for the first time last Friday to thrash out the factors by which best practice will be judged.

The steering group backed the four measures outlined when the project was launched last month - 'policy and strategy', 'people', 'processes' and 'performance' - which will form a framework for the study.

Participants will begin to collate examples of best practice at the steering group's next meeting in early May.

Early details of the initiative - the most comprehensive study of the PR industry in almost a decade - were revealed last month (PRWeek, 7 February).

The initiative will examine the PR industry's contribution to British businesses in a bid to promote best practice and, in turn, positively affect firms' competitiveness.

Attendees at the first meeting included IPR president-elect Prof Anne Gregory and BSkyB group head of internal comms Hamish Haynes. The steering group chair is hatch-group CEO Michael Murphy.

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