DIARY: PR for Dolly's final bow finds eager volunteers

As in life, so in death. As the recently deceased Dolly the Sheep - the first ever cloned mammal - awaits the delicate touch of taxidermy, quite who will handle the late ovine star's PR is yet to be decided.

Dolly, whose death at the age of six-and-a-half was confirmed earlier this month, is being 'prepared for display' (i.e. being stuffed) in one of two Scottish museums (the Royal Museum or the Museum of Scotland).

But who will be promoting the exhibit? National Museums of Scotland press officer Hannah Dolby says that it is likely PR will be handled in-house.

But Northbank Communications chief Sue Charles, who handled media relations when Dolly was unveiled in 1997, has volunteered to renew acquaintances with her former client.

She handled around 2,000 enquiries when Dolly was revealed, including calls from the Pope's office and the White House, in what she calls the 'highlight of my PR career to date'.

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