INTERNATIONAL: Quiksilver selects Ogilvy shop s&h to raise its profile

SYDNEY: Surf brand Quiksilver has appointed Ogilvy PR Worldwide-owned financial agency savage & horrigan (s&h) to help lift the group's profile among the investment market in Australia and throughout Asia.

Nasdaq-listed Quicksilver is targeting its domestic investor base in a bid to bring brand awareness in line with Australia-listed rivals, such as Billabong.

The group approached s&h following the appointment of parent network Ogilvy in the US late last year to handle ad hoc financial PR projects.

s&h partner Chris Savage said: 'Because Quiksilver is listed on the New York Stock Exchange, it's not as well known or understood by investors in Australia and within the region, where locally-listed brands such as Billabong take the limelight.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.