BSkyB head of consumer PR Gabby Bennett said that a review is set for the autumn: 'We decided to stay with Cohn &Wolfe but feel that we should take another look at the account in six months.'
C&W, which has held the account since 2001, beat off competition from The Red Consultancy, Weber Shandwick, Ketchum, Bell Pottinger Consultants and Cake to win the contract.
The brief includes assisting BSkyB to boost the number of Sky Digital subscribers by half a million by the end of the year. There are currently 6.5 million subscribers.
The agency also hopes to gain consumer press coverage of Sky Plus products and BSkyB's game pad consoles.