Cohen is leading his agency's newly won account with 'talent management' company The Sport, Entertainment and Media Group, which has more than 200 clients ranging from the two aforementioned blondes, through to boxer Lennox Lewis and Arsenal star Thierry Henry.
'This is about growing SEM's reputation,' explains Cohen, adding: 'People need to recognise that SEM is a bigger company than they think.'
But will Cohen be spending time deploying spin advice to the varyingly talented individuals in the SEM fold? After all, for every Thierry Henry, there's a Luis Boa Morte, also an SEM client.
'Should there be issues with SEM clients, we are available,' Cohen muses.
'But it's unlikely we'll have day-to-day contact.'