MEDIA: McConnell to edit Emap retirement magazine Yours

Emap has named Valery McConnell as editor of Yours magazine, replacing Neil Patrick who is to retire.

McConnell, who previously worked at IPC as deputy features editor of Family Circle, joined Emap in 1997 as editor of Pregnancy and Birth magazine.

Patrick retires on 1 April after 13 years on the magazine.

For the past 12 months McConnell has edited the Yours Seasonal Specials and has been the launch editor of Yours Health Plus which recently increased to bi-monthly frequency.

McConnell said: 'What we want from PR people is to understand the magazine and its readers and send in strictly relevant items by post.'

Yours, which targets women close to and in retirement, has seen readership rise to the current level of over 368,000 a month. This places the magazine just behind FHM and Heat.

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