Marcoms review at Scarborough Building Society

Scarborough Building Society is staging a pitch for PR support as it overhauls its external marcoms agency requirements.

Marketing and development general manager Paul Draycott, who joined SBS four months ago, is co-ordinating a review of the building society's across-the-board agency support.

Draycott said: 'We are looking at a whole heap of things, not just PR agencies but all the other things you would expect us to review.'

Draycott, who joined SBS from Lloyds TSB, where he was sales and marketing director in the private banking business, said a 'closed shortlist of potential providers' had been drawn up.

SBS has retained Brunswick for 'strategic support' for the past 18 months and Draycott stressed that any other agencies that were hired would be in addition to - and not in place of - that agency.

Draycott declined to divulge any other details about the review, insisting that such information was commercially sensitive.

SBS was formed in May 1846 and is the second-oldest building society in the UK. The first non-Scarborough branch was opened in Bridlington in 1955 and the group now has a ten-strong branch network, making it the 19th largest building society in the UK.

In the year up to 30 April 2002 it recorded pre-tax profit of £3.9m.

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