Borkowski PR to promote 40

Borkowski PR was last week hired to promote 40, a three-part drama for Channel 4 that will hit the screens in the spring. Director Dee McCourt leads a three-strong account team reporting to C4 deputy head of press and publicity Yvonne Taylor, targeting the 'long-lead media'. 40 - which stars Eddie Izzard and Full Monty star Hugo Speer - is a series about mid-life crises. Borkowski PR is to rebrand as Borkowski & Friends in late-March (PRWeek, 24 January).

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