August.One appointed to handle Jordans UK remit

Snacks and cereal firm Jordan's has handed August.One Communications its UK PR account.

The agency replaces six-year incumbent Phipps PR, following a final three-way pitch that also included Cow and GCI Group. Phipps declined to repitch.

According to Jordans comms manager Emily Turner, the new account - covering public affairs, consumer and trade PR - has a greater emphasis on promoting the firm's conservation policy. This includes its involvement with trade body the Guild of Conservation Grade Producers.

Turner said: 'We use conservation grade cereal in the products and August.One will be working to promote that.'

This follows a revamp for Jordans' corporate image last year, which included the addition of the ad slogan, 'all the best from Jordans country'.

Turner, who is the firm's only in-house PRO, said that the pitch process started last September and initially involved around 20 agencies.

The agency starts work on 1 March.

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