Agencies to bid for Interglobal's first contract in Europe

Interglobal International - a product procurement firm for direct-response TV companies - is staging a pitch for its first ever UK and European PR contract.

Senior international product marketing manager Nicky de la Salle, who is co-ordinating the pitch process for the Marlow-based firm, said: 'We need to raise our profile in the UK and across Europe to increase sales across our product ranges.

'We have started to work with many branded companies, such as Slendertone and US retailer Sharper Image. We want companies to be made aware of the potential ways of selling in the interactive age,' de la Salle added.

Pitches are expected to take place within the next fortnight, with an agency hired by the end of February. It is understood that the retained contract could have fees of almost £100,000 per year.

Rainier is understood to be one of the agencies in the running for the business.

The hired agency will work with Interglobal International's UK distributor Vector Direct, to 'raise consumer awareness of the benefits of purchasing through info-mercials'.

Interglobal, set up almost three years ago, continues to retain SFA PR in New York for promotional work in the US.

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