Four wins plastic-card fraud account

Four Communications has been hired to promote a programme to cut plastic-card fraud, which is growing by more than 30 per cent per year in the UK.

Banks and retailers have teamed up for the 'Chip and PIN' programme, which pledges a more secure way to use credit, debit and charge cards.

Four won a competitive pitch to handle the account, which is understood to carry fees in excess of £200,000.

Four will target card-holders, retailers and technology vendors to promote the programme, by which card-holders will authorise purchases by keying in a four-digit PIN rather than signing a receipt.

The system will be tested in Northampton over a 15-week period this spring, with national roll-out expected to be completed by December next year.

Four will operate a press office for Chip and PIN, in addition to handling consumer awareness, education programmes and crisis and issues management work.

Four managing partner Nan Williams leads a six-strong account team, alongside partners Einir Williams and Ray Eglington, reporting to Chip and PIN comms director Steve Sinclair.

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