TWC appointed to revive the image of Premium Bonds

National Savings Investments is launching a PR campaign this week in a bid to rekindle interest in its flagship product Premium Bonds.

The government-backed group - which rebranded its corporate identity last February from National Savings to National Savings Investments - has tasked newly appointed agency The Wrigglesworth Consultancy (TWC) to lead the project.

TWC, which was appointed at the beginning of the year on a three-year, project-by-project contract, are set to 'help make premium bonds front of mind'.

'Our first job is to restore the premium bonds image to its former glory during the 1950s and 60s,' said TWC founder John Wrigglesworth.

TWC will also handle upcoming projects, reporting to National Savings head of media and PR Mark Brooks, concentrating on targeting the 'serious investor', promoting bonds services including guaranteed equity bonds and index-linked tax-free products.

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