A joint lottery promotional unit, including DCMS officials and senior PROs and marketers at Camelot and lottery handout bodies such as The Community Fund, is now looking at strategy and how the board can best 'restore the feel good factor', said a DCMS spokesman.
He added that it was important to hammer home the benefits to good causes that the Lottery creates, adding it was necessary that people were reminded that 28p of every ticket goes to these causes.
Cross-promotional activity with those that benefit will also be considered.
DCMS sees Sport England, which has promoted itself as a lottery-funded body, as a good example of this.
Meanwhile Camelot's former external relations director Sue Slipman has been named as the new chair of the board of the Financial Ombudsman Service.
She joins in March, replacing Andreas Whittam Smith.