Henry's House launches 'tabloid unit'

Henry's House has launched a dedicated 'tabloid unit' to boost UK coverage of the second series of US pop talent show American Idol, to be broadcast on Fridays on ITV2. HH is working alongside LA-based BWR Public Relations with the aim of working on other clients in tandem. HH 'talent director' Jo Milloy and publicist Cat Halsby staff the tabloid unit, which targets journalists 'before their morning conferences at 11am', according to agency chief executive Julian Henry.

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