DIARY: Debrett's honours 33 top communicators with 'People of Today' entry

The great and the good in PR have once more received their honoured places in this year's edition of Debrett's People of Today, alongside a sparkling list of celebs and business tycoons including Pop Idol's Simon Cowell and singer PJ Harvey.

Thirty-three esteemed communicators have received their inaugural mention in the who's who of UK society for 2003, the 16th edition of the book.

Those on the 'in list' - as opposed to those booted out - include IPR director-general Colin Farrington, Incepta chief executive Richard Nichols, Penrose Financial founding partner Andrew Nichols, Capital Communications MS&L managing director Steffan Williams, Nelson Bostock co-founder Martin Bostock and Shine Communications chairman and Media Boss of the Year 2002 Rachel Bell.

Debrett's co-editor Zoe Gullen says entries are by invitation only: 'We approach people who we regard to be at the top of their profession - it's for people of distinction and positive achievement.

'We also place great emphasis on peer recommendations within their own industry,' she adds.

Or perhaps, in recognition of most intriguing hobbies - for example Williams' stated penchant for 'rugby, fly-fishing, hill walking, squash, film and cigars' and Farrington's love of 'travel, opera and whippets'.

Those on Debrett's 'out list' include former Liberal Democrat MP Christopher Brocklebank-Fowler - now retired - although his son, Cubitt Consulting founder Simon Brocklebank-Fowler, is continuing the family tradition with an entry in the annual book.

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