Speedway body picks MTA Media to grow presence

The British Speedway Promoters Association has hired MTA Media to boost the profile of the sport.

MTA is charged with increasing media coverage during the upcoming season, which begins in March and runs until October.

During 2002, the Sky Sports Elite League - in which eight teams compete on a weekly basis - attracted a top TV rating of 171,000, but crowds in the stadia averaged around 2,500.

MTA Media is to undertake a media relations offensive to boost the number of TV and in-stadia spectators and also boost interest from sponsors.

On the press side, the main aim of the PR work is to increase coverage of speedway in national newspapers' sport sections, according to MTA Media founder Mark Thursfield.

Until 2000, the BSPA retained Image Wizard for promotional work.

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