PROs join debate on government's CSR academy bid

PROs are to be invited to take part in a government-led consultation process into launching the country's first corporate social responsibility academy for business leaders.

The Department of Trade and Industry and CSR body Corporate Responsibility Group (CRG) are jointly leading research into the area.

A 12-strong working group was launched at the end of last year, chaired by former Camelot director of external relations Sue Slipman and including representatives from Ashridge Business School and the TUC.

While the group does not include PR representation, the DTI is set to include PR bodies in a range of organisations to take part in a series of stakeholder forums due to be held over the coming weeks.

The working group met this week to discuss the next step towards setting up an academy to provide CSR training and qualifications to business people and general managers.

Slipman said: 'We need to embed in a whole range of management processes the mindset of CSR.'

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