Clarke re-emerges in Huntsworth role

Former Weber Shandwick Asia-Pacific boss Alison Clarke has re-emerged at listed marcoms group Huntsworth, taking the title of new business director.

Clarke re-emerges in Huntsworth role
Clarke re-emerges in Huntsworth role

She joins Huntsworth next month and has been tasked with better integrating the group's PR shops, which include Harrison Cowley.

Clarke said a priority was to retain the firm's separate identities while looking at opportunities for multi-agency involvement when pitching for clients.

'At the moment there are various brands that are well known and respected in their own right and there are no plans to alter that, but when it comes to the bigger pitches I will look at where brands' areas of specialism can get involved,' she said.

Clarke added that she will initially be looking at the PR agencies in the group but in the long-term will be looking at joint pitches with the group's other marcoms businesses.

Clarke is also tasked with looking at closer integration between agencies with existing clients and has a direct reporting line to Huntsworh group CEO Lord Chadlington, who described the hire as 'a great coup for us'.

Her appointment comes three months after an acquisition spree by Huntsworth, when it bought Windsor-based consumer specialist Elizabeth Hindmarch PR, Thomson Financial's investor relations arm Global Consulting Group and boosted its Harrison Cowley operation in Scotland with the acquisition of the regionally based corporate firm Atlantic PR.

This is Clarke's first appointment since departing WS a year ago, when she was made redundant as part of a cost-cutting drive following the merger of Weber Shandwick Worldwide and True North's BSMG Worldwide.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.