Tulchan hired for Hunter's raised House of Fraser bid

Scottish multi-millionaire entrepreneur Tom Hunter has drafted in City PR specialist Tulchan Communications as he steps up his bid to buy department store giant House of Fraser (HoF).

Hunter hired Tulchan as his initial £200m takeover offer - made via bidding vehicle West Coast Capital - was rejected for being too low.

Tulchan founder and ex-Brunswick partner Andrew Grant leads the brief.

The work largely involves strategic media relations work.

Hunter - a well-known associate of Bhs chief Philip Green, who bought Arcadia for £850m in September - is understood to be planning to take HoF private and invest in the stores over a three-to-five year period.

There has been widespread speculation that Green and Hunter are attempting to dominate the reshaping of the UK high street, but Grant said Green has 'nothing to do with' the HoF bid.

Tulchan works opposite HoF's retained financial agency Brunswick, which was hired two months ago (PRWeek, 25 November).

- Brunswick has been hired to handle international media relations for French bank BNP Paribas, which is battling to buy its smaller rival Credit Lyonnais.

BNP recently won a 10.9 per cent stake in Lyonnais after a state auction, then bought a further 5.3 per cent to boost its share.

It is thought Credit Agricole is also still interested in acquiring Lyonnais.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.