PUBLIC SECT0R: GLA employs PR chief as it attempts to boost turnout

The Greater London Authority has hired Electoral Commission media and PR chief Andrew Nye to boost turnout at the 2004 elections.

Nye, who has been hired until June 2004, will take up the newly created role of GLA elections head of communications in January.

Nye said his first task will be to review the demographics of the capital's electorate with the aim of creating specific campaigns for target groups.

Key groups are expected to include 18 to 24-year-olds, students and ethnic minorities. A budget, to include advertising and direct marketing as well as PR, has yet to be finalised.

Nye said: 'London is unique, with a high transient population and a large number of students. I will be looking at how best we can inform them of the electoral process.'

Nye said safeguards are in place to avoid criticism that the role's aim is to boost mayor Ken Livingstone's vote.

'There will be a separate team from the assembly and mayoral media teams and I report to the CEO, Anthony Mayer, not the assembly or the mayor,' he said.

Comms for the previous mayoral and assembly member elections in 2000 were criticised by the GLA itself for confusing the electorate and not properly explaining what the authority does.

A report to the GLA Elections Committee late last year said: 'Voters approached the election for the mayor and the assembly with limited knowledge of how the new institutions operated, compared to the Government pre-election public education campaigns in Scotland and Wales.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.