PUBLIC SECT0R: Swansea's comms chief set to mount PR overhaul

Swansea City and County Council's first head of communications Lee Wenham is planning a major overhaul of PR.

Wenham joined this week from Cardiff-based Western Mail, where he was assistant editor, and has immediately pledged reform of all communications efforts.

A review has now started which Wenham hopes to conclude within three weeks. His proposals on a new strategy and structure will then go to senior officers within the directorate of legal and administration services, headed by director Julie James, to whom Wenham reports.

The head of communications role and an overhaul of communications were called for in an Improvement and Development Agency report on the function in January.

Wenham said: 'I will be looking at the whole area, both externally and internally.

'Swansea hasn't had a great media profile in recent years, within Wales and beyond, and that needs to change.'

Extra staff hires will be considered to bolster the six-strong team as well as the creation of specialist internal communications and e-government roles.

Ways of promoting the area's investment potential to the business community are also key.

Since the IDeA report, which highlighted the need to improve internal comms, changes to communications have included moving the function from the CEO's office into the legal and admin section.

The first community publication, the monthly Swansea Leader, is also now available.

Senior PRO Helen Keatley, who moved to a project manager role within the development department six months ago, previously led communications efforts.

Developments in the area to be the subject of promotional campaigning include the building of the 20,000-seat Morfa Stadium as the home of Swansea Rugby Football Club and Swansea City Football Club.

Wenham had been with the Western Mail for seven years, first as a senior reporter and later taking roles as deputy news editor and head of content.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.