Ciberion brings in freelancers for UK and Ireland work

Ciberion, the management consultancy firm set up by British American Tobacco and Cap Gemini Ernst & Young, has hired freelance PROs Jane Lee and David Bridson to handle its UK and Ireland PR.

Lee and Bridson will handle the technology and business press respectively and replace one-year incumbent Harrison Cowley.

Ciberion was set up two years ago to specialise on sales and trade consultancy work.

Its main client remains British American Tobacco according to Bridson, who said that part of the brief is to raise awareness of the firm among the business community, in a bid to attract more clients.

Referring to promoting a firm with such close links to the tobacco industry, Bridson added: 'British American Tobacco has a good reputation regarding its sales organisation, irrespective of its product.'

Ciberion's other clients include cleaning product manufacturer Reckitt Benckiser.

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