MEDIA: Esquire ed signals change

Esquire magazine is to move further away from the lads mag sector under its new editor, Simon Tiffin.

Currently deputy editor of stablemate Harpers & Qu-een, Tiffin takes over from Peter Howarth next month.

Although tightlipped about specific changes, Tiffin said he wanted PROs to continue to play a key role.

'There will be changes but it will stay as a smart, sharp read. I will always be open to ideas and approaches (from PROs),' he said.

Duncan Edwards, managing director of Esquire's publisher, the National Magazine Company, said: 'If anything, our strategy will be to make it even more markedly and openly different from the prevailing men's magazine market.'

Tiffin will continue How-arth's strategy of pushing Esquire's editorial in a different direction from FHM and Loaded. He said: 'Esquire is in great shape as the grown-up read for men. I will be looking at all areas of life that men really care about.' He added that this could include more pieces on health and fitness,'if I feel they fall into that category.'

The decision to put predominantly men, rather than scantily-clad women, on the cover of Esquire was met with a 39 per cent drop in year-on-year sales from 100,000 to 61,000 (PRWeek, 6 April 2001).

Howarth insisted at the time that the magazine had retained the advertisers it wanted, despite shedding readers. Esquire has held its own, recording a circulation figure of 62,000 at the last ABCs.

Howarth will continue to be a consultant with Esquire. Tiffin was appointed deputy editor of Harpers last year. Before that, he spent ten years on Conde Nast's two GQ brands, rising to chief sub-editor of GQ in 1994 and editor of spin-off GQ Active in 1998. Harpers and Esquire are both part of NatMags' Luxury Publishing Group.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.