PRWEEK AWARDS: People & Agencies - The PPS Group Award - Young PR Professional of the Year

WINNER - Becky Green, The Weber Group Europe

Becky Green's work as an associate director at the Weber Group does not, by the agency's own admission, involve working with 'sexy' clients.

Yet the 27-year-old is greatly admired by those clients and colleagues alike for her imaginative and enthusiastic attitude to her work for the tech agency.

Green joined the agency as a senior account executive in 1998 following a year as account executive and trainee account executive at ICAS.

She had previously worked as a marketing executive at analyst firm Giga Information Group, having decided that her career did not lie in her degree subject of psychology.

Her standing with her clients has seen briefs from two of them - BEA Systems and SAS Institute - expanded from UK to EMEA remits. Together with another of her clients - JD Edwards - Green will have overseen a quarter of the agency's revenue in 2002.

Agency staff credit her success to her creativity, which has seen her pitches applauded and journalists engaged by even the most densely technical clients on Friday afternoons, securing impressive national media coverage.

She is praised for her people skills, which have seen every member of her team who joined before 2002 promoted at least once, while Green has presented growth plans to Weber Shandwick's joint UK chief executives and is working on a cross-EMEA strategy with the agency's sister agencies for BEA Systems.

COMMENDED - Erika Hendrick, Shine Communications

Shine Communications' Erika Hendrick has made the jump from account director to the consumer agency's board in less than two years. After starting out at LBA PR, she is credited with expanding Shine's work with the likes of Murphy's Irish Stout and Birds' Eye Walls' ice-cream brands. Hendrick is also leading the Shine Graduate Scheme in conjunction with Luton University and the PRCA.

COMMENDED - Sara Newman, Discovery Health/Discovery Home & Leisure

Discovery Networks Europe head of PR for Discovery Health and Discovery Home & Leisure, Sara Newman, has risen swiftly from account executive six years ago to overseeing the launch of the Discovery Health Channel. Her role entails raising awareness of the channels to attract viewers and managing a roster of five agencies.

COMMENDED - Mark Maguire, Egg

Egg personal finance PR manager Mark Maguire is credited with playing a key role in winning Egg its current impressive media status. Having joined the firm from the then one2one in September 2000 as senior press officer, he has been the sole contact for personal finance enquiries from the media who praise his campaigns to change press perceptions of Egg.

COMMENDED - Christine Warren, Four Communications

Following a stint leading PR for sports agency First Artist Corporation, Christine Warren set up Route One Communications as a sister firm to First.

In 2001, she sold out to Weber Shandwick, becoming head of its youth marketing agency SLAM. She is currently involved in establishing a consumer division at Four Communications.

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