Four agencies on shortlist for Unilever Impulse brief

Four agencies are competing in an effort to land the PR remit for women's body-spray and anti-perspirant brand Impulse.

Lever Faberge - the home and personal care business of Unilever which is behind Impulse - confirmed that incumbent Freud Communications was one of the agencies in the running for the contract.

The spokesperson said LF reviews its PR accounts 'roughly every three years, depending on the brand' - and insisted that the repitch had not been triggered by any dissatisfaction with Freuds' work.

The LF spokesperson added that the contract was likely to be for 12 months and would run through 2003.

The agency - expected to be appointed in around one month's time - would handle primarily media relations work, focused on the consumer media.

The Impulse product range includes a body-spray, anti-perspirant spray, roll-on, body-wipes, and also a moisturising body-spray, which launched in a £3m marketing blitz earlier this year.

Freuds' work on this launch involved PR support for the campaign, which had the strapline 'dare to bare'.

Freuds has worked on the launch of all new Impulse products in the past three years, in addition to handling PR for the brand's annual new variant.

Earlier campaigns have included supporting the 'Is she MTV?' promotional push for the anti-perspirant spray.

Freuds also works on LF's Lynx, Organics and Surf brands. Its work with these is not under review, according to the LF spokesperson.

LF retains four other agencies across its brands.

The RED Consultancy works on Persil and Cif, and Cohn & Wolfe handles PR for Domestos.

In addition, Countrywide Porter Novelli works on Dove and Cairns & Associates looks after Comfort, Sure, Timotei and Vaseline.

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