PR and media manager Claire Wright, Polaroid's sole UK PR staff member, is leaving at the end of next week and the firm has decided to hire a PR firm full-time instead.
Wright, who will take up a PR role within the Volkswagen Group in January, said the hired agency would act as both a press office and would undertake consumer campaigns.
Four agencies are on a shortlist for the work and the winner is expected to be appointed before Wright leaves the firm.
Wright would not comment on which agencies are on the shortlist, but it is likely Lexis PR and Beatwax Communications are in the running for the work, as both have been handling consumer project work for Polaroid since July.
Lexis is handling promotional work for the Funkid camera. Beatwax is targeting students, to promote the JoyCam.
The agency will report to product manager Anna Lo, who rejoined Polaroid last week after a spell at Dixons, but Lo will have no day-to-day PR responsibilities.
The agency will handle consumer PR for the July 2003 launch of the PolaroidONE camera.