DIARY: Cricket world sheds its more traditional image

The gentlemanly but staid world of cricket is set for a PR revamp as the sport attempts to attract a younger and more female following.

The England and Wales Cricket Board favours a 'baseball-style, sporting and entertainment experience'.

PR chief John Read said: 'It's about demystifying cricket and making it more fun.'

The ECB has come up with an extravaganza including face painting and live music. It's just not cricket.

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