NP secures brief to promote CBBC mummy comedy

NP Public Relations has won a remit to promote CBBC sitcom I Love Mummy.

The programme, produced by the BBC and Canadian firm YTV, will premiere on the digital channel CBBC this weekend.

From January the series will be broadcast on BBC1.

The programme is based around discovery of the mummified body of the fictitious 13th son of Egyptian King Ramses II, found living in the attic of the home of a 21st century North American family. It stars 19-year-old Elyes Gabel as the mummy, Nuff.

NP managing director Nick Brown, who hosted Children's ITV for around 18 months in the late 1980s, leads an account team of eight.

Brown said the agency plans to build Gabel into a 'heart-throb' and get the programme into TV and youth magazines.

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