Website plans to save money for clients and PROs

An online matchmaking service is launching later this month in a bid to enable PR agencies and clients to save time and money in pitches.

The site, entitled CreativeBrief, goes live next Monday (28 October), and allows firms to find PR partners - alongside marketing and advertising - without using search and selection intermediaries.

The service, developed over 3 years, is founded by CEO Tom Holmes, former vice-president of Grey Communications and an ex-director of Saatchi & Saatchi.

'This is a time when budgets are being cut, value for money is paramount, and getting the right individuals with the most appropriate experience to work on your business is critical,' he said.

The site, at www.creativebrief.com, will offer online portfolios for viewing, personal and corporate profiles, a global directory of creative service providers, confidential search and interrogation tools and a personal matchmaker service.

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